Since 371 million pages are reported for the Computer SERP and 150 million pages for the Computers SERP and these SERPs are highly commercial and competitive (fierce competition) the reason these two site rank highly for those SERPs is due to the power of anchor text. With hundreds of thousands of pages linking to these two home pages with many using the anchor text Computer/Computers it’s enough to rank highly with no on page optimization!! Imagine where they would be with a little on site optimization!
We have found through both experimentation and real sites that anchor text is almost always the deciding factor for very hard SERPs. A site can do OK with good on site optimization, but poor use of anchor text/few links. A site can do quite well with good use of anchor text/links, but poor on site optimization. When you have a highly optimized site (lots of keyword rich content) and good use of anchor text from reasonable PageRank (PR) pages there tends to be very good SERPs.
We have found through both experimentation and real sites that anchor text is almost always the deciding factor for very hard SERPs. A site can do OK with good on site optimization, but poor use of anchor text/few links. A site can do quite well with good use of anchor text/links, but poor on site optimization. When you have a highly optimized site (lots of keyword rich content) and good use of anchor text from reasonable PageRank (PR) pages there tends to be very good SERPs.
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